The museum has partnered with Morningside College advertising and marketing students who are taking their senior capstone class. Dr. Pam Mickelson chose the museum as the client for the students to work on from August 2018 to May 2019.
The student are currently conducting market research on the museum, and next semester, they will use the information they gather to create an advertising campaign. As part of their market research, the students created a survey to determine local awareness and attitudes about the museum.
Thank you to everyone who participated in the survey! The students learned a lot of valuable information about local perceptions of the museum.
The students are having a lot of fun working for the museum, They’ve been enjoying frequent trips to the MAMAT and lots of afternoon coffee.